Home appliance industry is not short off-season two positive stimuli leading enterprise

By National Day parade watching high-definition TV broadcast, on Sept. 28 will be the first to begin broadcasting high-Beijing TV, standard definition channels. September 9, the news from several appliance stores show a number of positive factors have contributed to Beijing's high-definition television in the last two weeks

Sell More than doubled. With "11" will be temporary, the major home appliance chain magnates pre-start sales.

Appliance industry as a relatively mature industry, competition is relatively intense, especially in the current homogenization of serious household appliances, so the next brand and technology will enhance the bargaining power of enterprises, profit and gross margin will gradually increase. In relevant national policies to promote the good, the home appliance industry with the first half of the growth trend of recovery in the third quarter will show the characteristics of off-season does not light.

Two factors favorable First, domestic demand and stimulating effect was obvious. At present,

Bringing home appliances , Trade-and energy-saving projects that benefit the policies to the appliance industry a continued positive. Appliances to the countryside directly stimulate the rural market sales, trade-in target is locked in high-end consumer electronics market in the city of replacement, and energy conservation projects that benefit will further accelerate sales of energy-saving appliances and household appliances to accelerate upgrading of the structure.

Secondly, the first half of this year, steel, copper, aluminum,

LCD panel Prices fell from a year low manufacturing costs caused by major companies is a direct factor in gross margin. For the second half of steel, copper and other raw material prices are rising expectations, will squeeze the already meager household appliances industry, the determination of profits, Guoxin Securities researcher Wang Nianchun that the second half of household electrical appliance enterprises will be locked by means of hedging the cost of raw materials, plus forward speed on new products and other factors, third quarter sales of home appliances is not short off-season will show the status.

"11" ahead of Golden Week Promotion

With "11" will be temporary, Beijing ahead of the major home appliance chain giants have launched promotions. Beijing

Suning Electrical responsible person said that Suning Appliance TM to consult the cumulative number of appointments has reached 70,000 people, trade-in sales of 17,069 pens, this one measures only the TM to bring renewal category sales accounted for 30% of Suning market share. They will be strictly in accordance with department requirements, the consumers received the old phone call within 48 hours after collection services, to eliminate "happy new ones, tired of the old collection."

Suning Appliance northern China area executive president Fan Zhijun high-profile announcement last week, last weekend Suning Appliance National Day rehearsal will be fully launched "11," National Market, the whole store, all categories, full range of special offers, advance to meet "11" rigid demand market.

Detonated early this year during the National Day of consumer demand, mainly due to four factors: first, the latest hot consumer electronics market frequently, especially in TM to a good policy driving the consumer electronics market with the boom; second, According to Chinese statistics Wedding Expo Center, from June last year, so far, Beijing and Shanghai Expo in marriage were pulling billions of dollars over marriage consumption, for the wedding industry brought great business opportunities in various companies; third, in September as the peak season for home improvement spending, consumer demand for home appliances is still strong; the fourth, the 60th anniversary of National Day this year and Sept. 28 opening of Beijing TV HD channels, making parade as most consumers expect the capital a bright spot, HD TV will become the first choice for consumers.

Agencies promising leading enterprises Rebound in the appliance industry as a whole against the background, major field of securities-related institutions hold relatively optimistic about leading enterprises.

Galaxy Securities analysts believe the bulk of raw materials prices and the large-scale production is substantial growth in gross profit Qingdao Haier important factor.

And freezers gross margin increased faster, mainly two types of product lines in building a powerful brand impact, product pricing and strong, and has introduced a competitive new products, creating a strong stronger effect. Overall, the company's operating capacity is very strong, good cash flow, cash flow generated from operating activities Net to reach 3.66 billion yuan, a net profit of 5.5 times, reflect the company's good credit growth, strong net cash flow support.



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